LOCAL MAP PACK & ORGANIC SEARCH ENGINE OPTIMIZATION
SEO AUDIT OVERVIEW:
After identifying Rytech Restoration of Nashville target keyword terms and marketing potential through an initial SEO audit, MODEV SEO specialists determined the brand's website did not rank in Google's Local Map and Local Organic sections for "nashville mold remediation" and other high volume related searches where user have local-buyer-intent.
The website required optimization of on-page factors to increase page relevancy for target searches.
New Experience, Expertise, Authority, and Trust Factors were missing to align with Google E-E-A-T factors.
The website's gained backlinks from low authority websites hosted from the same IP, implementing primary keyword + city anchor text that could cause a Google Penalty and drip in rankings.
A digital PR strategy is necessary to build up authority with Google to improve rank.
The brand is missing from key online directors where ranking competitors could be found.
Previous SEO services failed to invest time to get the brands NAP found on internet directories to improve rank in Google's local map pack.
The Google Business Profile was missing Q&A, Products, relevant Categories & Services, to maximize the brands visibility in Google Maps.
No Google Posts were getting made, missing an opportunity to drive behavioural signals like clicks and calls to improve rank and drive conversions.
The website had a decrease in search rankings and inbound traffic. Leads had significantly dropped off to an unacceptable level.
CHALLENGE:
The majority of websites linking to nashville.rytechinc.com are low authority, all connect back to the same IP, and include target keyword terms repetitively as anchor text.
All three factors point to the past SEO agencies building backlinks using a Personal Blog Network(PBN).
If detected, paying to build links using this method can earn the website a Google manual penalty.
SOLUTION:
MODEV SEO experts identified highly toxic backlinks and create a new disavow file.
The file was upload to Google Search Console to inform Google the backlinks listed in the file should be ignored.
A digital PR campaign kicked off to improve the health of the website's backlink profile.
Press Releases and Articles syndication started to increase inbound website traffic and establish new backlinks from high authority sites.
SOLUTION:
The images below show new graphics design to support the brand's image link building strategy, and article content that was syndicated to generate inbound traffic, and attract niche backlinks.
The Digital PR campaign focused on improving the diversity of the website's backlink profile to include a health mis of inbound links coming from high domain authority and low DA sites, nofollow and follow links.
The SEO campaigns internal linking strategy focused on target keyword terms and those the website was close to ranking based on Google Search Console data.
CHALLENGE:
The brand was missing profiles on key citation website where competitors could be found with their Name, Phone Number, and Address.
SOLUTION:
Modev submitted the clients business information to top directories to build up the brands key citations .
CHALLENGE:
Blog articles internally linked to key landing pages were missing for the website's sitemap file and not indexed to appear on Google.
SOLUTION:
Blog pages were added to the sitemap, each pages noindex tag removed, internal links were updated, and page URLs were resubmitted through Google Search Console to get re-indexed.
CHALLENGE:
The mold remediation page was missing primary keywords and semantic versions in primary headings and Title tags.
Images were missing alt text.
Target search terms were missing from landing page content.
The page's content was missing topics of content that Google views relevant to rank.
Even worse, after conducting a plagiarism check, the content was found to duplicated fon local webites throught the brands network and had no local relevance.
Solution:
Primary landing page content was rewritten to be unique, localized, dive into topic clusters, incorporate primary and semantic keyword terms in header and meta tags, and feature E-E-A-T content to drive conversions. Better said, the content was written to be SEO friendly, improve the user experience, and drive conversions : ).
SUCCESS:
Online visibility increased. The website ranks for 231 new keywords, 110 new 1st page rankings. 10 new jobs reported in 11 days.
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"The MODEV team has helped us clarify our messaging and find new ways to connect with customers online. They're driving new leads to our business, and we couldn't be happier with the results."
Whether you’re looking to grow brand awareness, increase sales, acquire new leads, or just get more people through your doors, we have the expertise to help you do it.
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